I am sure folks referred to coffee as mud long before I thought about it, but it was in the Big Apple that I first encountered the MUD truck. You can find coffee on almost any street corner in Manhattan, not to mention the ubiquitous coffee shops, in one spot, two Starbucks within sight of each other, and countless diners and delis, though this last group is being driven out as developers rush to build investment properties for Russian, Chinese and American kleptocrats.
The MUD truck, orange with a stylish design and logo, bills itself as gourmet street coffee. We tend to blame the Pacific Northwest and Seattle in particular for coffee culture, the $5 cup of coffee and the strange notion that the quality of the beans and the degree of the roast matters, for bringing a European sensibility to US coffee drinkers, but it really all comes down to one man, a Dutch-American named Alfred Peet who died in 2007. Peet was the son of a Dutch coffee roaster, had apprenticed with a coffee and tea company, and when he immigrated to the US, he found the swill served during the post-World War II years undrinkable. He finally had the assets to open his own shop in that commie-pinko haven of Berkeley, California in 1966. The rest is history. Continue reading “Cup o’ Mud: January 15, 2017”